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July 18 2012

After graduating Tufts University with a degree in American Studies, THEDA SANDIFORD worked at WBLS as the promotion coordinator alongside her radio hero, Frankie Crocker. She left the station a year later to became the first black programmer of a major market country station. In 1994, she was nominated for “Programmer of the Year Award” by the Country Music Association. Years later she left radio to move into print media, at Billboard magazine where she wrote the influential column Hot 100 Singles Spotlight and compiled the Hot 100 chart every week. Bit by the label bug, Theda joined Def Jam Recordings in their sales department, but quickly moved to fill a void in the new media department. Nicknamed Theda.com by rapper Ja Rule, Theda developed a reputation for creating groundbreaking work. Critically acclaimed in the pages of Entertainment Weekly for a Foxy Brown comic-book site, Sandiford also received kudos when the Def Jam website won for best label site in the Online Hip-Hop Awards in 2000. Sandiford’s multimedia experience at Def Jam inspired her to expand into the mobile market in 2004. As Brand Director for Def Jam Mobile, she was responsible for branding, licensing and developing original content. Shortly after launching several applications she moved on to drive new technology initiatives at Rush Communications where she assembled an incubator team that developed the concept, business plan and technical execution for start-up company (Global Grind). As an aficionado of both pop culture and modern technology Theda has fused her interests in a multimedia marketing and content development to create unique content campaigns and go to market strategies for her consulting clients, which have included Phat Fashions, Asylum Records, Rush Communications, Community Connect, Capitol Records, Koch, and Kevin Liles Enterprises. Theda blogs about how technology trends and the entertainment industry intersect to change how we consume media. She is also an avid photographer and collage artist. In her spare time she co-hosts Wine Tasting events in NYC with her networking group, SuperNodes. http://misstheda.com

After graduating Tufts University with a degree in American Studies, THEDA SANDIFORD worked at WBLS as the promotion coordinator alongside her radio hero, Frankie Crocker. She left the station a year later to became the first black programmer of a major market country station. In 1994, she was nominated for “Programmer of the Year Award” by the Country Music Association. Years later she left radio to move into print media, at Billboard magazine where she wrote the influential column Hot 100 Singles Spotlight and compiled the Hot 100 chart every week. Bit by the label bug, Theda joined Def Jam Recordings in their sales department, but quickly moved to fill a void in the new media department. Nicknamed Theda.com by rapper Ja Rule, Theda developed a reputation for creating groundbreaking work. Critically acclaimed in the pages of Entertainment Weekly for a Foxy Brown comic-book site, Sandiford also received kudos when the Def Jam website won for best label site in the Online Hip-Hop Awards in 2000. Sandiford’s multimedia experience at Def Jam inspired her to expand into the mobile market in 2004. As Brand Director for Def Jam Mobile, she was responsible for branding, licensing and developing original content. Shortly after launching several applications she moved on to drive new technology initiatives at Rush Communications where she assembled an incubator team that developed the concept, business plan and technical execution for start-up company (Global Grind). As an aficionado of both pop culture and modern technology Theda has fused her interests in a multimedia marketing and content development to create unique content campaigns and go to market strategies for her consulting clients, which have included Phat Fashions, Asylum Records, Rush Communications, Community Connect, Capitol Records, Koch, and Kevin Liles Enterprises. Theda blogs about how technology trends and the entertainment industry intersect to change how we consume media. She is also an avid photographer and collage artist. In her spare time she co-hosts Wine Tasting events in NYC with her networking group, SuperNodes. http://misstheda.com

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